The Bahrain Tourism and Exhibitions Authority (BTEA) announced a new programme aimed towards supporting the local tourism industry by incentivising travel and tour operators to attract inbound tourism into the Kingdom.
The announcement was made during a virtual meeting held today between BTEA and a number of local Destination Management Companies. The meeting was headed by the BTEA Deputy CEO Fatima AlSairafi, where AlSairafi highlighted the importance of collaborating with the private sector in order to boost the tourism potential of Bahrain.
The session included a presentation by the BTEA detailing the programme’s support, criteria and processes. Ms. Alsairafi said “The BTEA Inbound Travel Incentive Programme will surely help the tourism industry recover from the pandemic and is part of a broader effort to help reinvigorate tourism in Bahrain”.
Alsairafi further highlighted that the travel and tourism sector plays a vital role in creating jobs in Bahrain and driving significant economic activity and that through this initiative local travel and tour establishments can be activated to support inbound tourist travel.
Fatima Ahmed, Owner and Managing Director of Ibn Firnas Travel and Tourism said “We are very excited for this new initiative launched by the BTEA, it comes at a very critical time for the tourism industry after a halt of activity because of the pandemic. This will definitely help in boosting inbound tourism in Bahrain”.
Ali Amralla, CEO of Visit Bahrain also added “The new BTEA incentive programme will surely support local tour operators in promoting Bahrain as an ideal destination and will create a positive impact to increase the number of tourists coming to Bahrain and the length of their stay.”
Source: Bahrain News Agency