As democratic life began in Kuwait, election campaigns’ vote solicitors play a prominent role in gathering support to their respective candidate.
This role require the person to be of particular social and political status.
Generally, solicitors follow the program and the political tendencies of the candidate to communicate with possible voters regarding issues of importance to them, making it a part of the candidates’ electoral program to increase the chance of winning.
Traditionally, such individuals were usually of the candidates’ family, however, things changed as we reached the age of social media and technology, as some started turning to the services of social media celebrities.
In this context, political social studies researcher Dr. Mohammad Al-Ajmi told KUNA on Tuesday that both men and women key figures play a huge role in the election process, saving time and efforts for candidates.
Key figures must have an effective personality with the ability to convince people with the candidates’ ideas and program, he noted.
On his part, head of a media institution Mubarak Al-Qinae noted that candidates are nowadays using technology to enhance their media efforts, to reach the largest numbers of people through social media.
Sometimes, their online campaign is ran by inexperienced people in the field, rather than by specialized companies, resulting in an unprofessional content, he explained.
Meanwhile, political analyst Essa Al-Omairi said that the role of key figures does not only lie in visiting people and communicating with them but he/she has to have certain administrative skills to lead the campaign.
Moreover, media figure Nassar Al-Khaldi said that some key figures these days are pressuring people into casting their votes in exchange of favors, which is negative turn.
Source: Kuwait News Agency